Recently, beauty and lifestyle YouTuber Fleur De Force had a baby. The comments on her Instagram were abundant and varied. Whilst the comments were mostly congratulatory and supportive, some seemed a little, well, unhappy. See, De Force chose not to reveal the name of her baby and left what would best be described as a hook at the end of the announcement post, ‘Not sharing her name just yet – watch this space! 😜😘❤’. Some followers were really put off by this, in short, they felt she was using the birth of her baby to capitalise on something, be it content or likes I’m not sure. To add to this, it was as if people felt they had the right to know. And here’s where it gets interesting. Fleur De Force, like many digital influencers has built a brand on her personality and life(style) so when something happens viewers have the front row seat and are able to be in on it. By drawing a line, De Force is showing that audience members don’t have the level of access they feel they’re entitled to, or the level of access that this brand has been built on. A thud back to reality that regardless of how many platforms you follow on, videos you watch or comments you leave, they get the final say, and really hold all the power in a situation that gives the impression it’s about its viewers.
What do you think, do those who built business’ on their personal lives get to say that something’s too personal?
Image is a screen shot of De Force’s announcement post.