I often wonder that if in our globalised i (as in apple) generation we are becoming too used to mixing like with like, and, as a result of this, if our tastes are becoming narrower.
It seems that in order to combat our inundation of choice we stick to what we know, and our society sets us up for it too. For a long time in libraries little staff notes have been stuck near books ‘Like Agatha Christie, you’ll like this?’ and the same in video stores. Further to this, now if you click on a piece of clothing in an online store and recommendations pop up ‘People who bought this also bought…’, Pandora mixes like artists for us and Instagram suggests we follow whom other people we know are following. The same with same all the time can be comforting but it can also be overwhelming. I think it is a fine line between having a signature style and sticking to our tastes and being in a rut.
For a long time now I have felt like I am in a bit of a rut, in many aspects but when it comes to the music I have been listening to. By no means am I music expert or even a connoisseur but I do think music is incredibly important. In order to combat this I walked into JB Hi-Fi (yes, I still buy CDs as most of my music listening is done in the car) looking for something different to the Jay Z/Beyonce/Kanye/Taylor I have been living off. The first question I was asked is what I usually listen to and suggestions were made from there. I have to admit, a bit of consumer responsibility was required, I probably should have grabbed a Country CD but instead I walked out with Kendrick Lamar, Lauryn Hill and MSMR (definitely a hark back to my more alternative listening days). They were no compilation of show tunes but at least it’s a start and I can stop thinking about whom the songs may be written about or whether there are hints of divorce.* Point is, it does take a bit of a risk to try something which is the opposite to what we know, sometimes I don’t even know where to start.
What do you think? Do you think we are too comfortable mixing like with like?
And feeling exhausted by popular culture is a whole other topic of conversation.